Part & Parcel Grocery

Branding / Identity
System, Service, and Experience Design

Part & Parcel Grocery is an entrepreneurial project tackling waste in food packaging. It is a brand devoted to providing smart and delightful alternatives to the standard way of getting groceries with all its packaging waste.

The Part & Parcel system includes grocery store, a line of reusable containers, and a supportive infrastructure for new habits of reuse.

In this project, my role was the creating the concept, business model, branding, and design of the interior and communication pieces. I had help from Jonathan Alexander to produce the renderings of the store and containers.